Friends near and far, clients and those I've yet to meet,
Lucy Liora Photography has one major announcement: we are completely revamping the business! Why change a good thing you may ask? Why, because the best is yet to come. (a phrase I'm repeating to my husband as we go through a major declutter at the house and it's the only way to get him to throw out all. the. junk.)
This is also a time of reflection for me. The revamp means changes here at the studio, personally and professionally. I've been feeling restless and off, bothered by intangible things that I couldn't quite put my finger on. And then it all kind of crystalized, for no apparent reason at all.
I needed to structure my business to personify every detail of my mission and core values. Every aspect of the business needed a little sprucing up. From the first touch point to the final delivery, my entire business needed a make-over so I made a giant list and diligently went down each one to make sure that it, in fact, exemplified what I've proclaimed to be as a business woman and a newborn photographer. In short, my business needed to become an intimate, involved, curated, and fully custom-tailored experience. So from head to toe, we are getting a make-over. It's going to be good.
You see, I don't just want to take a pretty or cute picture, although that's certainly always the final product I deliver to my clients. I want more than that and starting in 2017, I'm asking for what I want. Because deep in my heart, I know, without a shadow of doubt, that it's what you, my client, truly wants too. My heart is to not just a take a pretty picture, send you the digital negatives and never connect again. My heart is to tell your story of this new small but life changing addition. I want to tell your family's story at whatever stage we we meet. I hope you will humor me, and allow me to show you that this is how I can serve you best. Allow me to share with you how I imagine that you would enjoy your photos, having these tangible memories of this time in your life. This is my new mission. If you choose me, I'd be honored and certainly involved. This is my invitation to you, to think critically, and if you're sleep deprived, I'll think with you! Take this chance to think about what will make this experience meaningful and last a lifetime.
I hope I've peaked your interest in one way or another, whether we have worked together before or not. For my current clients, please be patient with me during this change. I've been a grateful recipient of your grace and flexibility and hope that you will continue to extend it to me during the next couple of months. One of the things I'm most excited about but is also taking the most time, is rebranding my entire packaging. Think luxury, think of the entire process of opening a Chanel box until the merchandise finally emerges. That's the mood board in my brain. I've searched near and far and sourced the finest products money can buy. Think Italian leather bound albums and Japanese linen covers. Think hand crafted walnut wood boxes to house your gift prints and gorgeous acrylic birth announcement cards to adorn your fireplace or dad's desk at work. Gone are the days of going to the mall and taking photos in front of a single background. Your investment with me is worth designer merchandise or even a small vacation and it should be packaged as such to reflect its timeless value, don't you agree?
Off to more "work" it's past midnight here but why do I feel so blessed?
-Lucy